No call centers, no subcontractor roulette. Just a 35-year flooring veteran who answers his own phone.

35+ years of flooring
Mon–Sat · 8am–5pm
“I finally realized it was the owner who was helping me, Frankie D.”
For over three decades, Frankie D ran Just Carpets & Flooring Outlet on Route 9 in Howell, one of New Jersey’s biggest flooring stores. He priced it, sold it, and stood behind every install. Then he flipped the model: close the showroom, keep the experience, and bring the samples straight to your couch.
That’s Frankie D’s Flooring. Same guy his customers have trusted for 35 years, same installers, none of the showroom overhead, which is exactly why the prices land up to 70% under retail.
The person who quotes it sells it, and the crew that sells it installs it. Accountability lives here.
Waterproof LVP for the kitchen, soft carpet for the kids’ rooms, hardwood for the wow. We’ll tell you straight what fits where.
Free estimates and straight numbers from a local flooring guy, not a big-box call center.
“Great knowledge, great service.. Frankie D is the flooring King!.. thanks for the beautiful floors in my town house..!!”
“It took a few minutes, but I finally realized it was the owner who was helping me, Frankie D. Everything from ordering to install was perfect! I recently used Frankie D again with his in-home service. It was even easier this time because I didn’t have to travel down to Howell.”
“I always shopped at Just Carpets for all my flooring and now I was able to shop right at home for my new bedroom carpet. The price was great and the installation was perfect.”
“I cannot recommend Frankie D’s Flooring highly enough. Premium materials, beautiful workmanship, and outstanding finishing throughout. Despite delivering such high-end quality, their pricing remains extremely fair.”
“Frank has serviced many of my clients, as well as my personal home. His prices are great, his installers are incredible.”
“You couldn’t ask for better quality and service. I used Franky D for my entire home’s carpet and hardwood.”
“They come to your home and show samples, where can you get better than that. Frankie D is the best.”
Call or text. We measure, talk options, and give you a real number with no pressure and no surprise line items.
Samples in your home, in your light. Carpet to LVP, bold to subtle, we’ll match the floor to your life.
Furniture moved, old floor out, new floor in. Tight seams, flush transitions, and a crew that respects your home.
We clean up, walk the job with you, and don’t call it done until you love it underfoot.
Tell us the room and the floor you’re dreaming about, carpet, hardwood, laminate, or LVP, and we’ll bring the samples and a straight price.