Our Floors Carpet Hardwood Laminate Luxury Vinyl Installation Why Frankie D’s Service Area Contact (732) 859-4276Free estimate
Our Floors

Flooring in Howell, NJ.Four floors, four personalities.

Every material we sell, straight-talked: what it loves, what it survives, and where it belongs.

Soft matters

Some rooms are
meant to be soft.

Bedrooms, playrooms, dens: carpet turns a floor into a place you actually sit. Plush pile, bold colors, and pads that make winter mornings kinder.

Concept imagery, shown as design direction
Ask what’s in it

The numbers most
stores don’t volunteer.

Two floors look identical in a photo and wear out ten years apart. What separates them is thickness, and Frankie buys heavy on purpose.

22mil

Luxury vinyl wear layer

The wear layer is the clear armour on top, and it is the whole ballgame for how long a vinyl floor lasts. Big-box LVP often runs 6 to 12 mil. Frankie stocks 22.

  • Rated for heavy household traffic
  • Pets, kids, chairs, grit
  • Solid click-lock system
12mm

Laminate thickness

Thicker board, quieter step, and far less flex over a subfloor that is not perfectly flat. The thin stuff telegraphs every imperfection underneath it.

  • Solid underfoot, not hollow
  • Holds its edges over time
  • Scratch and dent resistant
“It’s not paper thin. It’s very heavy, and the lock system is great. You’ll be so happy with this. It’ll last you for many, many years.”
Frankie D, on the vinyl he sells
The shop-at-home model

No showroom.
No markup.

Frankie D ran one of New Jersey’s biggest flooring showrooms for three decades. Then he realized the showroom was the expensive part, so he put the store in the van.

Step one

The store comes to you

Carpet squares, wood species, laminate and LVP decks, spread out in your living room. Your light, your trim, your furniture, no guessing from a warehouse aisle.

Step two

His crew puts it in

Tear-out, prep, and a clean install by the same operation that sold it to you, with seams tight and transitions flush.

How it works

Four steps to a
floor you love.

1

Free estimate

Call or text. We measure, talk options, and give you a real number with no pressure and no surprise line items.

2

Pick your floor

Samples in your home, in your light. Carpet to LVP, bold to subtle, we’ll match the floor to your life.

3

Install day

Furniture moved, old floor out, new floor in. Tight seams, flush transitions, and a crew that respects your home.

4

Walk it barefoot

We clean up, walk the job with you, and don’t call it done until you love it underfoot.

Free estimates

New floors,
no drama.

Tell us the room and the floor you’re dreaming about, carpet, hardwood, laminate, or LVP, and we’ll bring the samples and a straight price.

We accept
VisaMastercardDiscoverAmerican ExpressSynchrony financing

Financing through Synchrony — 0% available for qualified buyers.

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